ASDIA is more than just a name
– it’s a way of seeing Africa.

African. Safari. Distinctive. Inspiring. Adventure.

After years cooking across Europe, Olly followed the pull of home and traded kitchens for campfires. Seventeen years later, with thousands of miles behind him, he now shares the Africa he knows — raw, wild, and unforgettable.
ASDIA invites you to come and play in the bush.
To explore. To get lost and found again. To travel deeper.
about ASDIA
African. Safari. Distinctive. Inspiring. Adventure.

This is Africa, as you've never seen it.